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How we help
Preparing for a rebrand
Before you embark on your next major brand project, ensure you are properly informed to proactively manage expectations and get the job done. We identify exactly what you need, how to prioritize it, how long it will take and how much it will cost.
Making identities work
Our expertise in execution ensures you end up with the right tools & resources for real life work, coordinated with the high-level strategic picture. We know how to identify and close the gap between sign-off and putting it into action.
Maximizing value
Managing your brand provides opportunities to continually evaluate and optimize the entire brand experience. We determine the most appropriate tools and processes to drive down brand-related costs while improving market performance.
What we do
We work closely with our clients to implement a new brand or migrate an existing brand, navigating the process of planning for and executing the brand throughout the organization and everywhere it lives.
Plan
Launch & rollout planning
Implementation planning
Budget & timeline development
Brand management & engagement planning
Partner / vendor recommendations
Build
Asset development
Media testing / asset validation
Design extension
Templates & guidelines
Training materials
Signage programs
Manage
Brand governance modeling
Brand education curriculum
Training sessions
Material assessments / evaluations
Partner / vendor guidance