brand's identity and operationalizing it
how brands are
between a
brand's identity &
operationalizing it
Preparing for rebrand
Before you embark on your next major brand project, ensure you are properly informed to proactively manage expectations and get the job done. We identify exactly what you need, how to prioritize it, how long it will take and how much it will cost.
- Launch and rollout planning
- Implementation planning
- Budget & timeline development
- Brand management & engagement planning
- Partner / vendor recommendations
Build
Making identities work
Our expertise in execution ensures you end up with the right tools & resources for real life work, coordinated with the high-level strategic picture. We know how to identify and close the gap between sign-off and putting it into action.
- Asset development
- Media testing / asset validation
- Design extension
- Templates & guidelines
- Training materials
- Signage programs
Manage
Maximizing value
Managing your brand provides opportunities to continually evaluate and optimize the entire brand experience. We determine the most appropriate tools and processes to drive down brand-related costs while improving market performance.
- Brand governance modeling
- Brand education curriculum
- Training sessions
- Material assessments / evaluations
- Partner / vendor guidance