We partner with agencies to extend client relationships


$6mm + 2 years

Average additional work we’ve identified for partners


We partner with creatives to allow them to focus on being creative

We don’t create logos, but we know how to extend visual design and develop systems for use within a client organization. We also identify the right tools, templates and guidelines to increase efficiency, consistency and savings.

Plan

Preparing for a rebrand

  • Launch and rollout planning
  • Implementation planning
  • Budget & timeline development
  • Brand management & engagement planning
  • Partner / vendor recommendations

Build

Making identities work

  • Asset development
  • Media testing / asset validation
  • Design extension
  • Templates & guidelines
  • Training materials
  • Signage programs

Manage

Maximizing value

  • Brand governance modeling
  • Brand education curriculum
  • Training sessions
  • Material assessments / evaluations
  • Partner / vendor guidance

We build implementation strategies that can save your clients millions


We are experts at building activation plans to account for every aspect of a rebrand through to the smallest detail

Launch & rollout

Launch objectives, audience segmentation, communications, engagement activities and launch day logistics—we help clients shape their vision into a well-thought-out, actionable plan.

Touchpoint prioritization & implementation

We catalog every touchpoint and map it to supporting tools, templates and guidelines providing every client – and agency – with a full understanding of what’s needed and what needs to change.

Timelines & dependencies

2 months or 2 years? We provide realistic timelines to demonstrate what’s needed, in what order, what’s possible, when, and the optimal time to launch a brand.

Resource allocation

A little help or a lot of help? We work with clients to determine where they need support and to what degree. We don’t care who does the work, we care that it gets done well. 

All-in rebrand budgeting

The biggest question: what’s this all going to cost? We work with your team to define appropriate creative fees, as well as estimate out-of-pocket conversion costs based on years of experience and industry best practices. 


We close the gap between a brand identity and operationalizing it throughout an organization


See how we’ve worked with others to help bring their vision to life

Making the impossible...possible
Planning the transformation of a growing, global information technology brand
Signs of the times

Would you like to know more about us?