Darren Horwitz 

Founder

Highlights

TenTen founder

Leader of implementation teams at the world’s leading brand consultancies

Extensive experience with F500, global clients

Awarded a Clio for American Airlines

The story

Darren Horwitz sees implementation planning and brand governance as the key to optimizing any brand, and he has more than two decades’ worth of experience doing it. With a keen eye for efficiency, Darren has been instrumental in helping clients build their brand activation plans and ongoing management models, no matter where they’re starting from. He finds great satisfaction in creating the strategic, tactical, and practical solutions that lead to client success. Darren has a passion for managing details, working hard, and forging long lasting relationships.

Prior to founding TenTen, Darren served as Senior Director of Implementation for FutureBrand, where he built the implementation and brand governance concepts into defined disciplines within the company. His solutions helped some of FutureBrand’s largest clients—including American Airlines (working on their entire rebrand), Axalta Coating Systems, Cadillac, Dow, Exelon, Pitney Bowes and USAA—to both deploy and govern their brands at scale.

Previously, as Director of Brand Management Systems for Interbrand, Darren helped clients such as Humana, Thomson Reuters, Towers Watson, Wrigley and MWV. Additionally, Darren built Interbrand’s brand governance initiative, establishing brand help desks for Thomson Reuters, Microsoft, Humana and AT&T. In 2005, Darren was a founding partner at Pixeljockey LLC, a brand identity production agency. In addition to such brands as Nokia, Frito-Lay and HP, Darren helped manage the simultaneous brand rollouts of AT&T and MasterCard. This work included implementation management, client relationship management, and hands-on production work.

Darren has a proven record of tackling challenges, leading clients through the brand life-cycle, delivering detailed and timely outcomes, and achieving measurable results in brand optimization. And he does it all with optimism and enthusiasm.

Leadership

Sam Eliot
Partner

Sam oversees the operations of TenTen as well as manages large-scale projects for our clients.

Beth Mallow
Partner

Beth is a Senior Director in brand activation with global experience turning insights into actions.

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