The amount of work associated with a rebrand can be daunting and expensive. As you implement your next major brand project, ensure you are properly informed to proactively manage expectations and get the job done. An actionable plan ensures proper resourcing, prioritization, timing and quality of deliverables. Knowing how and when to take advantage of natural life-cycles can save millions of dollars.
Launch objectives, audience segmentation, communications, engagement activities and launch day logistics—we help clients shape their vision into a well-thought-out, actionable plan.
We catalog every touchpoint and map it to supporting tools, templates and guidelines providing every client – and agency – with a full understanding of what’s needed and what needs to change.
2 months or 2 years? We provide realistic timelines to demonstrate what’s needed, in what order, what’s possible, when, and the optimal time to launch a brand.
A little help or a lot of help? We work with clients to determine where they need support and to what degree. We don’t care who does the work, we care that it gets done well.
The biggest question: what’s this all going to cost? We work with your team to define appropriate creative fees, as well as estimate out-of-pocket conversion costs based on years of experience and industry best practices.
Launch & rollout planning
Budget & timeline development
Brand management & engagement planning
Partner / vendor recommendations
Media testing / asset validation
Templates & guidelines