Preparing for a rebrand?

Since launching in 2015, we’ve implemented over 75 brands to over 1.4 million employees

We specialize in understanding the needs of those who use your brand

The amount of work associated with a rebrand can be daunting and expensive. As you implement your next major brand project, ensure you are properly informed to proactively manage expectations and get the job done. An actionable plan ensures proper resourcing, prioritization, timing and quality of deliverables. Knowing how and when to take advantage of natural life-cycles can save millions of dollars.

Our plans account for every aspect of implementation through to the smallest detail

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Launch & Rollout

Launch objectives, audience segmentation, communications, engagement activities and launch day logistics—we help clients shape their vision into a well-thought-out, actionable plan.

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Touchpoint prioritization & implementation

We catalog every touchpoint and map it to supporting tools, templates and guidelines providing every client – and agency – with a full understanding of what’s needed and what needs to change.

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Timelines & dependencies

2 months or 2 years? We provide realistic timelines to demonstrate what’s needed, in what order, what’s possible, when, and the optimal time to launch a brand.

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Resource allocation

A little help or a lot of help? We work with clients to determine where they need support and to what degree. We don’t care who does the work, we care that it gets done well.

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All-in rebrand budgeting

The biggest question: what’s this all going to cost? We work with your team to define appropriate creative fees, as well as estimate out-of-pocket conversion costs based on years of experience and industry best practices.

We close the gap between a brand identity and operationalizing it

Making the impossible...possible
Planning the transformation of a growing, global information technology brand
Transitioning a holding company to an operating company

How we help

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Plan

Launch & rollout planning

Implementation planning

Budget & timeline development

Brand management & engagement planning

Partner / vendor recommendations

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Build

Asset development

Media testing / asset validation

Design extension

Templates & guidelines

Training materials

Signage programs

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Manage

Brand governance modeling

Brand education curriculum

Training sessions

Material assessments / evaluations

Partner / vendor guidance

Would you like to know more about us?