In Freeman’s pursuit to “redefine live,” the leader in global events focused on modernizing their brand. Having first established a new logo, a set of primary colors and font family, we then partnered with their internal creative and marketing teams to extend the visual design...
Brand Makeover For Recently Merged Summit Medical Group And CityMD From the merger of Summit Medical Group and CityMD was born a new brand, Summit Health. And we were honored to play a role managing implementation planning and execution, creative production, sign design and template generation. The...
Douglas Spencer hosts TenTen Founder, Darren Horwitz, on Spencer Brenneman’s podcast, Messaging on a Mission. Focused on making a difference in the world through telling stories, Spencer Brenneman sought out Darren’s advice on what it takes to implement a rebrand built on the framework of...
Maybe you’ve seen the show, “Love It or List It” on HGTV. It’s a simple premise; two hosts (she an interior decorator and he a real estate agent) compete to win over a couple’s choice in either staying in the house they currently own by...
Logo’d give-aways are fun and a great way to showcase your new brand. But, how you involve, educate and inspire employees to be active ambassadors of the brand is just as important as updating your logo and changing over marketing materials. If you’re going through...
Changing your brand is a powerful way to transform your business. However, transformation can come with high costs to both your budget and your brand’s equity. Based on years of experience we have learned, time and again, that a few key activities upfront will save...
Credit Unions have seen tremendous growth over the past decade but are facing a challenging problem with their member base—it’s dominated by an older age group that will only decrease in numbers with time. To secure their future, Credit Unions need to add new, younger members....