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Optimizing your brand without breaking the bank

April 14, 2020

Maybe you’ve seen the show, “Love It or List It” on HGTV. It’s a simple premise; two hosts (she an interior decorator and he a real estate agent) compete to win over a couple’s choice in either staying in the house they currently own by...

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Your employees need to be your biggest champions. Why you need to give them more than a new logo.

February 2, 2020

Logo’d give-aways are fun and a great way to showcase your new brand. But, how you involve, educate and inspire employees to be active ambassadors of the brand is just as important as updating your logo and changing over marketing materials. If you’re going through...

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Having a well defined brand activation plan increases efficiency, consistency and savings

April 22, 2019

Changing your brand is a powerful way to transform your business. However, transformation can come with high costs to both your budget and your brand’s equity. Based on years of experience we have learned, time and again, that a few key activities upfront will save...

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Why credit unions should invest in their brands

March 9, 2019

Credit Unions have seen tremendous growth over the past decade but are facing a challenging problem with their member base—it’s dominated by an older age group that will only decrease in numbers with time. To secure their future, Credit Unions need to add new, younger members....

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