Number 100

A TenTen Original Series

We’re on our way…

94 brand implementation plans to date and counting

100 plans

100 clients across industries

100 different brand challenges

100 success stories

And the numbers keep getting better…

15,568 branded touchpoints captured

1,780,370 employees reached through implementation plans

$76,210 saved on average, per client, by creating the right marketing templates

$1mm saved by consolidating brand management software systems

$1.5mm savings identified within a global sign program

Our Journey to 100 Brand Implementation Plans

Some would argue 100 is a big number, for example 100 sports cars feels like a lot. Others might say that 100 is a small number, like 100 calories in a snack bar. With that said, the number 100 needs context to substantiate.

What if we told you that this year TenTen will have built implementation plans for over 100 brands during the span of 6 short years, reaching over 1.7 million employees? Allow us to unpack this milestone to provide more context around what this means to our clients and the magnitude of brand transformation.

First let’s talk about why clients come to us for brand implementation plans. When an organization is considering brand change (due to a merger, spin off, acquisition, rebrand, etc.) it has a huge impact from a time, people, money and culture perspective. Couple that with critical actions that need to be taken to express the brand externally and you have several competing priorities. Brand implementation plans help leaders anticipate and coordinate their brand related needs, answering the questions: what, why, when and how much.

On average, the planning process takes somewhere between 4-6 weeks (laying out 12-18 months of work), requiring buy-in and involvement from several teams within an organization – it’s no small undertaking. For us the reward comes from helping clients succeed in brand change, both in execution and culturally, helping them plan for meaningful activities that make a difference in the real world.

Follow along with our series “Number 100” as we reflect on our journey thus far…

What’s new: The Time it Takes

Every rebrand is different. A proper implementation plan accounts for that.

Previously posted

The value of a brand implementation plan

What do you need? How long will it take? Who will do the work? How much will it all cost? An implementation plan should be your very first step in rebranding and here is why!

Coming soon…

Boy Hiding Face Behind Balloon
Who does the work

All of this in addition to your day job? Nail down who does the work when it comes to implementing your brand everywhere it lives.

How much it costs

Rebranding is no small decision, and can be quite costly. It’s important to find the greatest amount of savings and efficiencies.

Warning sign on an old metal gate for a crazy cat
Common Underestimations

After 100 plans we’ve learned a lot about what organizations commonly underestimate when it comes to brand change.

See how our work comes to life in the real world

Planning the transformation of a growing, global information technology brand
Making the impossible...possible
Transitioning a holding company to an operating company

How we help



Launch & rollout planning

Implementation planning

Budget & timeline development

Brand management & engagement planning

Partner / vendor recommendations



Asset development

Media testing / asset validation

Design extension

Templates & guidelines

Training materials

Signage programs



Brand governance modeling

Brand education curriculum

Training sessions

Material assessments / evaluations

Partner / vendor guidance

Would you like to know more about us?